Privacy & Cookie Policy

Last Updated: 23/01/2026

At Yellow Belly Ultras, accessible from yellowbellyultras.co.uk, one of our main priorities is the privacy of our visitors. This document outlines the types of information we collect and how we use it.

1. Data Controller

Yellow Belly Ultras is the data controller for any personal information you provide through this website. If you have questions about this policy, please contact us

2. Information We Collect

We may collect personal information in the following ways:

• Direct Interaction: If you contact us via email or a contact form, we may receive your name, email address, and the contents of your message.
• Event Registration: If you register for an ultra-marathon or event, we collect details necessary for race organisation (name, contact info, emergency contact, etc.).
• Automated Technologies: As you navigate our site, we use Google Analytics to collect data about your device and browsing patterns.

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our website.
• Process race entries and communicate event updates.
• Improve and personalise your experience on our site.
• Understand and analyse how you use our website (via Google Analytics).

4. Google Analytics & Cookies

Our website uses "cookies" to enhance your experience. A cookie is a small text file placed on your device.

Google Analytics

We use Google Analytics as our only third-party tracking script. This service helps us monitor website traffic and user behaviour. Google Analytics collects information such as:

• Your IP address (anonymised).
• The type of browser and device you use.
• Pages visited and time spent on the site.

The data collected is used solely to improve our website performance and user experience. Google stores this information on servers which may be located outside of the UK. You can read Google’s privacy policy here: https://policies.google.com/privacy.

Managing Cookies

You can choose to disable cookies through your individual browser options. However, please note that disabling cookies may affect the functionality of certain parts of our website.

5. Third-Party Links

Our website may contain links to third-party websites (such as race timing results or social media). We do not control these websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.

6. Your Data Protection Rights (UK GDPR)

Under UK data protection law, you have rights including:

• The right to access – You have the right to request copies of your personal data.
• The right to rectification – You have the right to request that we correct any information you believe is inaccurate.
• The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
• The right to withdraw consent – Where we rely on consent to process data (like cookies), you can withdraw it at any time.

7. Data Retention

We keep your personal information only as long as necessary for the purposes set out in this policy, or as required by law (e.g., for financial records or health and safety regarding race participation).

8. Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms.